Ye Qinghua

Managing Director

Biography:

In 2001, Ye Qinghua founded Mesuca.

With nearly two decades of expertise in international brand operations and channel integration, Mesuca has established itself through professional commercial execution and the global vision of its board of directors. The company has developed licensed partnerships with premium international brands including Disney, Marvel, Hello Kitty, Lamborghini, Aston Martin, Discovery Adventures, Super-K, and Joerex.

Our business spans multiple product categories:

      • Sports equipment
      • Toys
      • Travel accessories
      • Outdoor/camping gear
      • Luggage & lifestyle products
      • Automotive/motorcycle merchandise

Currently operating in over 100 countries and territories, Mesuca manages seven distinct marketing divisions:

      • K12 (educational products)
      • Megos (core brand)
      • Roof Glamping (premium outdoor)
      • Discovery Adventures (exploration gear)
      • Joerex (performance sports)
      • Super-K (collectibles)
      • StoryBoard &Pure Racing World (enthusiast categories)

This diversified portfolio allows comprehensive coverage of consumer demographics, ensuring continuous delivery of high-quality products and services worldwide.

Philanthropic Initiatives:

We actively engage in societal concerns regarding children’s education and growth. For years, we have demonstrated care through product donations to orphanages and underprivileged schools, initiating campaigns such as:

  • “Children’s Day Love Show” – Annual gift-giving initiative

  • “Season of Educational Support” – School supplies donation drive

Pandemic Response: Wuhan 2020
During the critical COVID-19 outbreak in Wuhan that gripped the nation’s concern, Mesuca Group under the leadership of Ye Qinghua mobilized immediately. We fulfilled our civic duty by:

  • Deploying ￥300,000 worth of protective goggles to frontline medical teams in Hubei and other severely affected regions

  • Providing logistical support through our sports supply chain network

As a dynamic sports brand, Mesuca stays in motion – not just in business, but in driving meaningful social impact.